The culture of investor relations (IR) best practice is slowly growing in the Middle East. This month, we highlight a few points that have arisen from conversations we’ve had over the past couple of months with clients (current and future ones!) relating to investor engagement.
Establish a strong IR team and have a plan of action
Engaging with the investor community is key to attracting investors to the region. IR functions need to have the right structure and the right team to complete investor targeting exercises; develop a strategy for investor marketing; arrange and prepare for upcoming investor conferences and analyst meetings, and get ready for the company’s earnings announcements. Having a strong infrastructure in place ensures that a public company is talking to the right people at each of its reporting milestones and gaining credibility with each interaction.